Demo data: invented numbers for an imaginary store. No real visitor is shown here.
Where visits to Demo Store come from
Sep 30 – Oct 6, 2026
227
35% of 649 visits
Paid
35% of 649 visits
Every visit by the channel it came from, last 7 days
Paid227
Social72
Organic search200
Referral45
Direct105
The campaign source, else the referring site, of the first page of each visit
| Source | Visits | Conversion rate |
|---|---|---|
| googlePaid171 from ad clicks | 182 | 4.4% |
| www.google.comOrganic search | 180 | 5.6% |
| DirectDirect | 105 | 6.7% |
| l.instagram.comSocial | 50 | 4% |
| bingPaid36 from ad clicks | 45 | 2.2% |
| blog.example.comReferral | 45 | 4.4% |
| t.coSocial | 22 | 0% |
| duckduckgo.comOrganic search | 20 | 5% |
An ad click is recognised by the click id in the landing URL. Pyxis keeps only the fact that it was there, never the id itself, and keeps just the domain of a referring site.