Demo data: invented numbers for an imaginary store. No real visitor is shown here.
Where visits to Demo Store come from
Oct 6, 2026
33
34% of 97 visits
Paid
34% of 97 visits
Every visit by the channel it came from, today
Paid33
Social11
Organic search30
Referral7
Direct16
The campaign source, else the referring site, of the first page of each visit
| Source | Visits | Conversion rate |
|---|---|---|
| www.google.comOrganic search | 27 | 3.7% |
| googlePaid24 from ad clicks | 26 | 3.8% |
| DirectDirect | 16 | 6.3% |
| l.instagram.comSocial | 8 | 0% |
| bingPaid6 from ad clicks | 7 | 0% |
| blog.example.comReferral | 7 | 0% |
| t.coSocial | 3 | 0% |
| duckduckgo.comOrganic search | 3 | 0% |
An ad click is recognised by the click id in the landing URL. Pyxis keeps only the fact that it was there, never the id itself, and keeps just the domain of a referring site.